Integral Quality: There are Integral Quality when working on customer satisfaction, both internally and externally, because they understand their needs and importance, so we review the final work product to be useful, valid and appropriate for the excellent performance in the region.

Respect: There is respect when other opinions are listened to attentively and valued as contributions to a better overall performance, the same way when ideas are expressed directly, clearly and objectively.

Tolerance: There is tolerance when the discussion and debate of ideas and facilitates the criticism received, they allow to develop better projects with higher level of consensus. Tolerance can build teams to facilitate the work and increase the good results.

Honesty: Honesty exists when making the best effort to perform each task, looking for specific objectives on, delivering the best of each to the organization for growth and success.

Personal Development: Organization is the value of personal development for each person to achieve its objectives in the different facets of life: family, work, school, society in general, for the benefit of each and hence the organization.